Serious Eats: Talk
Whiter than white bread in Japan
One of the interesting things I spotted in Japan was their propensity for refining food products from all over the world (and thus making it 'Japanese')
The classic sliced Wonderbread of Japan is shokupan, which comes in 6 or 8 slices without the crusted ends.
However, what really piqued my interest was a completely white loaf of shokupan - baked at a temperature without the classic brown ring!
And this wasn't all - dinner rolls, completely white too. Impossibly soft Japanese bread :-)
These buns are really popular and form a good base for other sorts of Japanese bread pastries