Serious Eats: Talk
Smartphones to order meals: marketing apps
As more and more businesses dive into smartphone advertising and marketing
apps, we are starting to see creative ways of doing things. Retailers have
been using apps to allow for easy online purchases while restaurants, like
Dominos, make it easy to order pizza before you head home from work. The
question, though, is whether or not your business will benefit from
creating an app for marketing.
New app from Taco Bell
One company that did a great job with a marketing app was Taco Bell. Well,
at least the new app seems like it might work out well. More or less, the
app allows you to order your food and even GPS tracks your location, so
Taco Bell knows exactly when to start preparing your food based on how
close you are to the location. It's a very interesting idea because it
means you don't have to set up a "time" to pick up the food, and the person
never has to wait in their car after ordering. As soon as they pull up, you
can just bring out the hot and ready food to their car and take payment.
For Taco Bell, it's kind of brilliant.
Order what you want
Another great part about the app is that you can order anything you want
including customizations and changes. This means you don't have to sit in
line for ten minutes trying to figure out what to order. Instead, you can
use your phone and make any changes you like right there. It also will
improve accuracy with ordering. When everything is written down, you're
more likely to get the right thing across.
According to ZDNet, there are a few potential problems. For example, this
could increase the number of people who are driving and using their phones
at the same time, which is very dangerous. It also might not benefit Taco
Bell that much since you never have to wait more than a minute or two to
order food anyway. The idea is just that it is more convenient and allows
people who are already using their smartphones to look for restaurants
nearby to always